Women in Advertising: Killing Us Softly

 
"Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years."

"With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action."

Thanks to adiosbarbie.com, where I came across this video.

Body Image Statistics

Video by:H2Oh518

Statistics from video:

• 8 million people in the US suffer from an ED
• 90% are women/girls
• 8 out 10 women are not happy with their reflection
• 80% of children are afraid of being fat
• more than 50% of 10 year old girls wish they were thinner
• Americans spend more than 40 billion a year on diet and beauty products
• The average American woman is 5'4" and 140 pounds
• The average American model is 5' 11" and 117 pounds
• In your lifetime 50,000 people will die as a direct result of their Eating Disorder
• The current media ideal of thinness is achieved by less than 5% of the female population