Kimkims Lawsuit: Class Certification Granted

Heidi Diaz portrayed herself as the beautiful woman in the red dress above. The real Heidi (in red, center) at one of her depositions. Heidi captured by PI surveillance.

In a long awaited decision, class certification has been granted in the lawsuit against Kimkins, owned by Heidi Diaz.

Stuffing her site with false testimonials, fake before and after pictures taken from online Russian dating sites, and lies about having lost 198 pounds in less than a year and maintaining that loss for over 5 years, Heidi Diaz/aka Kimmer, charged those seeking to lose weight a lifetime membership fee to her site. Following a feature in Woman's World Magazine where Heidi Diaz represented herself as one of her many aliases, Kim Drake, membership boomed, as did Diaz's bank account.

Heidi Diaz claimed the above pictures as her after pictures.

Despite Diaz's lack of nutritional/medical training, certification, or scientific backing, claims of the diet's benefits to certain health conditions were made. Members also report being advised by Heidi Diaz to take laxatives and to lower calories to dangerous extremes. Many experienced health issues including heart palpitations, dizziness, nausea, menstrual irregularities, weakness, disordered eating behaviors, and hair loss. Members state that after questioning her advice, voicing health concerns, or stating disbelief over the fake testimonials, they found themselves banned without warning, explanation, or refund of their lifetime membership fee.

Real pictures of Heidi Diaz/aka Kimmer. Pictures 1 and 3 were used as her before pictures.

Headed by the efforts of Jeanessa Fenderson, a lawsuit was filed. Represented by lawyer John Tiedt, class certification was sought on the behalf of all Kimkins victims.

Class certification was granted on January 14th, 2009:

Case RIC483005 - FENDERSON VS DIAZ
Action:

HEARING RE: MOTION TO/FOR CLASS CERTIFICATION * BY JEANESSA FENDERSON
01/14/2009 - 8:30 AM DEPT. 04

HONORABLE MICHAEL B DONNER, PRESIDING
CLERK: L. HALL
COURT REPORTER: T. FOSTER
JEANESSA FENDERSON, KARIN BILLECI, TRISTA ESSEX, HEIDI MARTINEZ, KATHLEEN ROGERS, DIANA SHERBY REPRESENTED BY MICHAEL L COHEN A PROFESSIONAL LAW CORP - JOHN TIEDT PRESENT.
MOTION FOR CLASS CERTIFICATION IS GRANTED.
FORMAL ORDER TO BE PREPARED, SERVED AND SUBMITTED BY COUNSEL FOR PLAINTIFF



*Congratulations and thanks to all those who put (and continue to put) so much time, effort, and energy into uncovering and proving the fraud, providing the evidence needed.

Related posts:
Kimkins Wins Worst Diet Product Of The Year
Kimkins: An Internet Diet Scam
Kimkins San Diego Victims Sought
Falling For A Diet Scam

*Be aware: Heidi Diaz, in the midst of being sued and having filed bankruptcy, has started a new diet site, "Simple Choices Diet.” This is not the same diet that is trademarked and owned by HMR (Health Management Resources) and according to reports they are not happy about the trademark infringement.


source: woman's world apology: http://www.grilledcheesewithpickles.com/2008/02/i-dont-accept-your-apology-womans-world.html
all other sources linked in post.